L'Hypnotisme
à la portée de tous

My first act when I got home was to burn my business cards. They were coated with plastic and shriveled in the flames like spiders. I had the impression it was I that was disappearing.

Next, I had to invent a new name, a logo, a pitch. The most fun was making up a credible proposal, with anecdotes, work experience, in sort, inventing a past. I modified the reality quite a lot, telling myself no organizer would ever verify whether or not
I had a scientific degree: and, in fact,
no one ever did check.

My friend at the piano-bar suggested I give my show in nightclubs. I contacted discotheques by telephone, pretending to be my agent.
I presented myself very professionally, proposing a tryout demonstration:
HYPNOTIZED OR YOUR MONEY BACK.

I had become my own product, a challenge that brought back my passion for sales.